The Communicating Company: Towards an Alternative Theory of Corporate CommunicationSpringer Science & Business Media, 2007 M03 21 - 278 pages Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory. Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate. The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years. |
From inside the book
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... activities unfold their performative capacity in this sense. The purpose of this study is to review extant corporate communication theory from strategy-as-practice and discourse perspectives. This makes it possible to expand the ...
... activities of organising. Organising becomes the assembling of ongoing interdependent actions into sensible sequences in order to create sensible outcomes. Indeed, Iedema and Wodak (1999, 7) stated that companies do not exist ...
... activities increases as processes of change occur (Weick and Quinn 1999). Jones, Watson et al. (2004, 723) made the point that also communication is changing 'both to create and to reflect the new structures, processes, and ...
... activities of organisational life and which relate to strategic outcomes' (Johnson, Melin et al. 2003). Practices, according to de Certeau (1984, ix) are defined as 'ways of operating or doing things'. In the context of a company ...
... activities and as the set of analysis, planning, execution and evaluation processes associated with these activities. In summary, it is common for all these theories to view corporate communication as a management instrument from a ...
Contents
2 | |
Methodological considerations | 27 |
Analysis | 67 |
Coordinating the company around dynamic purposes 101 8 1 Developing a taxonomy 102 8 2 Thematic analysis 104 8 2 1 Business concept 105 8 ... | 120 |
Facilitating implementation and change processes 169 10 1 Developing a taxonomy 170 10 1 1 Implementation | 170 |
Leveraging competitive position and distinctive competencies | 195 |
Key conclusions | 225 |
References | 253 |
Index | 275 |
Other editions - View all
The Communicating Company: Towards an Alternative Theory of Corporate ... Hartmut Hübner No preview available - 2009 |
The Communicating Company: Towards an Alternative Theory of Corporate ... Hartmut Hübner No preview available - 2007 |