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" Avis is only No. 2 in rent-a-cars, so why go with us? We try harder"; and "Come alive! "
Brand New China: Advertising, Media, and Commercial Culture - Page 25
by Jing Wang - 2010 - 432 pages
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The New Positioning: The Latest on the World's #1 Business Strategy

Jack Trout - 1997 - 192 pages
...once called a "creative breakthrough" looks like it was taken right out of a business plan: "Avis is No. 2 in rent-a-cars. So why go with us? We try harder." The current Hertz program is just as brilliant in its directness: "In rent-a-cars, there's Hertz and...
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Promote Your Business: How to Write Effective Marketing Material for Your ...

Mary Morel - 2003 - 268 pages
...successfully played on the fact that Avis was the second-biggest player, not the first, in rental cars: 'Avis is only No. 2 in rent-a-cars. So why go with us?' They gave several answers in the body copy, including 'We try harder' and 'The line at our counter...
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The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries - 2009 - 322 pages
...advertising campaign? Except for Altoids, we don't. For all the accolades lavished on its advertising (Avis is only No. 2 in rent-a-cars, so why go with us? We try harder), has Avis toppled Hertz as the rent-a-car leader? Of course not. For all the awards won by Pepsi-Cola...
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